The execution of an in-depth market research is a fundamental first step for any business that wants to enter a new market or industry in order to sell well-targeted products or services. It also serves as an essential platform for the development of well-planned business decisions, as it provides a clear acumen awareness of the environment. Market research thus minimizes risks and increases potential for profit making.
We offer a full range of market research services from market entry analysis to the understanding of consumer behavior and the company’s position in the market, including but not limited to the following:
When conducting a market research, we collect and subsequently analyze both primary source and secondary source information. Our advice derives from integrated information from the following sources.
SmartSteps® is Awara’s standard approach for providing quality services through accurate and smart project management. We value each of our assignments as a top priority, and therefore we always apply our highly professional approach in delivering our services. In that way we ensure top quality and added value to our clients’ endeavors.
SmartSteps® applied to our market research services includes:
We differ from traditional market research companies in that our approach is far more consultative, and that the full data-collection and state-of-the-art analysis is conducted by us. By this we aim to fully support our clients in all of their subsequent business endeavors. We utilize state-of-the-art statistical software programs such as IBM SPSS to process the collected data and perform the most reliable predictive analysis, because we want to guarantee that we offer you the most profit-driven solutions which can maximize your company’s competitive advantage.
We support several major international companies and provide them with accurate market information about specific market and business sectors, local requirements, market trends, as well as information on consumer purchase motivations, behavior of individual consumers and companies.
Awara is a member of the International Fiscal Association, the American Chamber of Commerce, the Association of European Businesses, the German-Russian Chamber of Commerce and the Russo-British Chamber of Commerce in Russia.
We would be pleased to discuss your company’s business administration needs and offer you further information on how to enhance the profitable growth of your business in Russia.