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Strategic Consulting

Strategic Consulting   

Even though thousands of companies publish statistics about real estate market in Azerbaijan, only some of them presents quality strategic consulting.

Real Estate Staretegic Consulting, first and foremost, is services complex focusing on investors, developers and tenants related to the selection of buildings, determination of the volume of investment, managment of buildings, sales of asstes and other realted issues. 

Our Analytic Center provides full set of strategic consulting services:  

  • Territory marketing
  • Geo-marketing
  • Analysis of Parameters and forecasting

Our clients get some important privileges due to quality analysis:

  • Minimizing project risks;
  • Improvement of financial performance;
  • To ensure competitiveness of project in market.

Territory Marketing

Investors always face with the selection duty related to the market for the search of investment projects where they can make favourable investment.

The essential term of investment project’s financial success is solid marketing research of real estate market. 

We always conduct real estate market analysis considering the objectives of the Client. 

Main core of approach of MBA Consulting Group’s specialists toward territory marketing consists of socio-economic development level and the development level of the real estate market (different sectors and segments) and the selection and formation of indicator blocks enabling the valuation of administrative reserves. This approach allows to form relationship related to the possible variations of work in the valuated territory.       

Marketing research covers listed below:

  • Investigation of supply capacity and its structure;
  • Investigation of pricing conditions at the target market;
  • Investigate the capacity of target real estate market;
  • Main development trends of real estate market and its analysis, forecasts;
  • Consume demand characteristics, capacity of demand;
  • Assessment of socio-economic situation of the territory;
  • Assortment and sale policy of main players;
  • Advertising policy of main players;
  • Problematic zones and perspective sides of real estate market, etc. 

Continous monitoring of consumer trends is improtant in the development situation of construction complex considering increased competition and the application of new construction technologies. Analytic Center tracks real estate sales in primary housing market:the capacity of potential and real demand (merger) and their ratio (monitoring and analysis of retail demand).    

We pay great attention to the indicators of profitability of different investment tools in comparison to the volume of mortgage lending and real estate buildings represented in different segments of the market (Monitoring and analysis of investment demand).        

Sum of above-mentioned and other indicators and their analysis allows us to prepare complex marketing research covering main outcomes and recommendations about  the expediency of the territory and investment project.

Main core of approach of MBA Consulting Group’s specialists toward territory marketing is comprised of socio-economic development level and the development level of the real estate market (different sectors and segments) and the selection and formation of indicator blocks enabling the valuation of administrative reserves. This approach allows to form relationship related to the possible variations of work in the valuated territory.       

All Azerbaijani cities are in our research and analysis field.

Research of real estate market allows to estimate listed below: 

  • profitability;
  • ability to cover its costs;
  • Possible risks during the implementation of the project in this or in any other segment of real estate market.

Geo-marketing

Geo-marketing research is a form of marketing research that allows to analyze object’s external and internal geo-location indicators (geographic concentration) as well as infrastructure and competition environment.

Geo-marketing is implemented via Geo information systems (GIS) adding external and internal socio-economic information on the analyzed territoryobject.

Methods used for geomarketing research:

  • Analysis of situation of any building (competitors, consumers, suppliers, etc.),
  • Analysis of accessibility (pedestrian, by car, etc.),
  • Quantitave variables (number of pedestrians, cars, etc.).

Demographic, socio-economic and geophysical features of territories covering different places are important as well as geographical information methods.  

Analysis of parameters and forecasting

MBA Consulting Group applies fundamental analysis consisting of three phases in order to identify the development stage of real estate market and existing trends as well as factors affecting supply and demand and pricing eventually: macroeconomic (country level), meso-economic (regional level), microeconomic (real estate facility level).     

Analytic Center has developed specific multilevel parameters model to conduct contiuous analysis of the factors affecting supply and demand and eventually price growth and reduction in real estate market. We use fundamental analysis conducted in three phases: macroeconomic (country level), meso-economic (regional level), microeconomic (real estate facility level).

The distinguishing feature of this model is that it allows to evaluate each factors impact degree on a sacle from 1 to 3 on the basis of expert assessment.     

Analytic Center participates actively in the design of development startegy of construction projects via long-term forecasting of main indicators of market.

The Center has strong “layer” of retrospective monitoring information on the wide range of necessary segments to construct real estate market concept comprehensively.   

We provide full information about current situation of the market and its developemnt perspectives on time. Every “little square” is subject to continuous monitoring starting from the formation of land space to the end of the investment project including assessment of its exposure time.

The formation of design projects in addition to the permit documents database, to the total database of land spaces for the construction and new construction facilities in regions allows us to get comprehensive uderstanding of a specific field and to inform the Client.      

Forecasting of real estate market is made on the basis of the coordination of fundamental və technical analysis. Fundamental analysis alloüs to define formed trends stipulating current development of market, price-creating parameters and their impact on the price level as üell as further development of market. 

Indicators of real estate market forecasted at the Analytic Center of MBA Consulting Group:

  • average price of real estate supply (Azn./sq.m);
  • volume of operating real estate (number, per 1000 sq.m.);
  • volume of real estate supply (number,  per sq.m.);
  • volume of real estate sales(number, deals, 1000 sq.m., Azn.);
  • volume of real estate demand(number, per 1000 sq.m.).

We use scenario method considering indefiniteness of economy of Azerbaijan.

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F.A.Q

Organizations can hire consultants when there is a lack of people who are able to solve certain problems. This is often needed special methods and techniques which consultant understands better than others.

Sometimes there is a need for necessary skills and qualifications in the organization, but owners and top management don’t have enough spare time to engage with the problem arouse comprehensively and for a long time.

Even the best people may be affected too much by personal relationships and existing traditions and values which prevent them to see the problem with its real color within the organization. As a rule, the consultant is not subordinate to the Client-organization and is not liable to the internal relationships. S/he can express an independent opinion and remain unbiased when members of the company cannot be impartial.

Indeed, the educational effect of the activity of consultant is the most important. Duties of consultant: to bring new knowledge and skills to the company and to assist managers and staff to learn from their own experience. In other words, consultants teach and help a company to assist itself.